Is paragliding, the new form of freeride communication?

Here is the latest video of the Renault “Kadjar” directed by director Julien Widmer, featuring acro pilot Raul Rodriguez, Speed-rider Valentin Delluc and pilots Théophile Roulet and Tancrede Melet.

Is paragliding, the new form of freeride communication?

With acro and freestyle skiing, paragliding is becoming increasingly popular with the media advertising industry, which for us is great news. The video “Touch” by Jean Baptiste Chandelier, which surpassed 2 million views on YouTube, could certainly have contributed to this.

Jean-Baptiste also recently participated in an advertising clip for the promotion of the “Seat Xperience”, and it seems likely that other brands will cotton on to this new trend, of marketing products related to outdoor activities using freeride images. Thomas Dorlodot was also an actor with his paraglider for the Volkswagen Amarok vehicle he used part of his adventures Search Projects in Africa.

It adds a whole different dimension to promoting products for the big brands, and could offer an alternative future for acro pilots.