Keen shoes uses hang-gliding in their advertising
This video promoting free flight is a call to free flying and the sensation of freedom. Brands (TECLIB avec François Ragolski, SEAT avec Jean Baptiste Chandelier, Horacio Llorens avec Renault), incorporate free-flight into their publicity campaign, is a great way to boost sales.
A few years ago, film director David Aldrich and DFocus Films (Big Sur at California et Point of the Mountain in Utah (near Draper Utah) used clips from this hang-gliding movie at a trade show, as part of a publicity campaign for the US shoe manufacturers, Keen.
